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The problem, however, is getting celebrities to give you the time of day.Recently, we’ve been lucky enough to have a number of high-profile...

Social is now (hopefully) considered crucial for any business or brand that wants to be seen — after all,...Brand strategy The decision to rebrand should be weighed carefully, as it can be a complicated and challenging overhaul for any company. Brand strategy Top brands receive high leverage from social media marketing and internet companies are getting highly interested on how they pull it off.Before you even think about altering your current brand, make sure you ask yourself: Who are you as a brand? By social media marketing, a brand or business is able to build its popularity by increasing its website presence and growing the...Brand strategy I googled “personal branding” today and got nearly two million results.When I started my personal branding business, Reach Personal Branding, almost 15 years ago, few people knew what personal branding was, and even fewer were interested in building their brand....

Communication strategy We’ve all seen stale sales videos. But how do you make that happen while relaying important information?To findout, we asked 10 members from Young Entrepreneur Council (YEC) the following question: “What is one way to...Communication development/evaluation If you are a multi-unit business with locations around the world, you can’t ignore the need for local pages.Here are some tips for managing your global Facebook presence.For franchise and multi-unit businesses, managing data and pages on Facebook can be a...Brand strategy It goes without saying that having a well-known celebrity endorse your brand or product can do wonders for a startup.