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The channel was geared toward an inquisitive and narrow audience during this time, and had modest ratings except for the boating safety series Captain's Log with Captain Mark Gray (hosted by Mark Graves, a USMC Vietnam Vet 1967–70, Entertainer, Escape Artist, Magician, and TV Writer/Producer/Host).
It achieved between a 4.5 to 6 share in the ratings and was the highest compensated series in the history of TLC with over 30 times the compensation of any other TLC series.
Mark Graves AKA "Captain Mark Gray" was also allowed to sign yearly rather than quarterly contracts.
He decided to not seek another contract renewal when Discovery acquired TLC in 1990 and moved its operations from Virginia to Denver, Colorado.
By the early 1990s, The Learning Channel was a sister channel to the Financial News Network (FNN), which owned 51 percent of the channel with Infotechnology Inc.
After FNN went into bankruptcy in 1991, the Discovery Channel's owners went into discussions to purchase The Learning Channel.
An agreement was made with FNN and Infotech to buy their shares for .75 million.
The non-profit Appalachian Community Service Network owned 35 percent of the network, and was also bought out.
TLC (an abbreviation of its former name, The Learning Channel) is an American basic cable and satellite television network that is owned by Discovery Communications.
Initially focused on educational and learning content, by the late 1990s, the network began to primarily focus towards reality series involving lifestyles, family life, and personal stories.
As of February 2015, approximately 95 million American households (81.6% of households with cable television) receive TLC, and was an informative and instructional network focused on providing real education through the medium of television; it was distributed at no cost by NASA satellite.