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One of the awesome aspects of my job is that I get to regularly interact with online daters, people within the online dating industry, and people thinking of starting an online dating service.Of course, when someone approaches me about wanting to start an online dating service, I first direct them to my debut Inside the Online Dating Industry column - Back to Reality. I had the opportunity yesterday to interact with someone via email who is looking to start a new online dating service. And it was a positive response, despite our estimation that 99% of new online dating services fail.

They visit daily updated online dating industry blogs like the Online Dating Industry Journal.They regularly read informational insight material, like that found in Online Dating Magazine's Online Dating Industry section.They read interviews with others who have done it, visit future competitors and find ways to correct mistakes that other online dating services make.6) They form a winning team and, if they can afford it, hire expert consultants.They look to fulfill vital executive positions like CEO, IT, marketing, public relations, finance, and customer service.9) They start out offering a free service (with lifetime memberships) and when the time is right, they convert it to a paid service and immediately establish a rewarding affiliate program through one of the top two affiliate companies: Commission Junction or Linkshare.They realize that affiliates are vital sales people for their business.

I was once offered a CEO position for an online dating service upstart that was already successfully raising millions in venture capital money. However, I love Oregon (didn't want to move) and the ability to provide independent insight to online daters through Online Dating Magazine.The key here is that the upstart was doing things right. He had great ideas for new concepts and never let anything stop him.They were raising the funds, trying to form a winning team, and addressing all the right areas before opening the service to the public. If you are thinking of starting an online dating service, you may feel deflated when reading about how many services fail and how hard it is to successfully break into the industry. When he was producing the first ever full-length animated feature film, Snow White, everyone thought he was crazy. When Walt was building Disneyland everyone thought he was crazy again. The key here is to see your project through and prove the naysayers wrong.Yet if you have three key ingredients - passion, drive, and wisdom - you may just make it even without venture capital funding. Who would go see a feature length movie that was completely animated? Who would want to go to a huge theme park aimed at families instead of thrill seekers? Find a unique way to enter the market, present your service, and see it through to success.And in the words of the captain in the movie Galaxy Quest: "Never Give Up, Never Surrender." Tip of the Week This week I'm providing another tip to increase traffic to your online dating service.Last week we discussed writing content for another Website. Before advancing further, it's important to debunk a myth about press releases.