“Matches are made, and conversations are started, but because of the gamified nature of the app, it is hard to know whether users are serious about meeting up.
On-demand dating has emerged as a result of this — .” A billion industry as of 2014 with a growth rate of 5% yearly, online dating is catering to an increasingly cynical, time-starved single adult who is tired of longwinded icebreakers and time-suck apps like Tinder, et al.
Clover, which just closed million in funding (bringing total investment to million) is the current golden child of on-demand dating and was just featured as a best new app in the Apple store.
Rather than trying to find the perfect guy or girl via endless swiping and messaging, it’s centered around your needs and desires right then (“I want to meet at this bar Friday at 9 p.m.") — and the guy or girl can step up to fit into your schedule and your life. Second, Clover finds the date partner who is open to the same schedule and proposed date time and has also expressed interest in you.
, and it takes a lot of effort to find a real connection,” says Clover CEO Isaac Raichyk, who is the former head of the Vine-like social video sharing service Keek. We want to streamline the entire dating process and put meeting in the real world back into focus.” And lest anyone think Clover is more like the now defunct Crazy Blind Date, there is a sophisticated pairing algorithm for matches in play.
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Have you ever thought to apply the principles of economics to your love life? Do you feel like you’re looking for love in all the wrong places? You’re also incredibly good-looking and even bathe daily — twice a day, sometimes.
Are you sick and tired of swiping to the left, when all you want is a few good swipes to the right? So why can’t you find The One — or at the very least, someone to enjoy Happy Hour with?
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It’s hard to imagine anyone looking at the frighteningly simple swipe-left functionality of Tinder and saying, “It’s just too complicated.” But think about it: Users have to swipe in hopes of a match, then chat in hopes of a spark and then maybe (but probably not ever) make plans with your potential soul mate.
The recent upsurge of “on-demand dating” promises to end all that.
These apps instead promise a near instantaneous, face-to-face date (yes, IRL) in as little as two taps of the finger.
“Many online daters complain that while Tinder has opened up a whole new pool of potential matches, these connections rarely lead to offline dates,” says Simon Edmunds, editor of London-based Global Dating Insights.