The rapid growth, which included a 400% increase in this member segment on People Media sites alone, prompted a newly energized approach to the category."This growing segment has clearly embraced online dating," said Greg Blatt, CEO of IAC."Our approach with any demographic category is to provide online dating choices, and this is no exception.
Gail Saltz, Our Time.com's Relationship Expert and a go-to relationship contributor for NBC's "The Today Show." "This allows singles to approach dating from a more relaxed perspective.Their main concern now is simply to live life to the fullest."Before their reintegration as Our Time.com, IAC's sites dedicated to 50-plus singles added almost 10,000 new users a day and reported a daily average of more than 300,000 communications exchanged by members. People Media.com), a business unit of IAC, is the number-one provider of targeted online dating communities for singles seeking meaningful relationships.Thousands credit the sites with introducing them to that special someone with whom they can enjoy this tremendously fulfilling chapter of their lives. These specialty sites provide a customized experience for those who wish to date within a specific demographic.IAC, Operator of and Other Popular Dating Sites, Unveils New Online Dating Site for Singles 50-Plus.With More Than a Million Active Members at Launch, Our Delivers a Targeted Online Dating Experience and a Great Opportunity to Find Companionship Today IAC (NASDAQ: IACI), the operator of and other popular online dating brands, announced the launch of Our (
Our Time.com), a site specially customized to meet the needs of singles over the age of 50.
By combining the membership of some of IAC's existing dating sites that cater specifically to singles 50 and up, Our launched with an initial user base of more than one million members.
This makes it the world's largest dating community specifically targeted to the unique needs of singles over 50.
With such a robust and steadily growing membership, Our offers singles over 50 an excellent opportunity to find companionship and fulfillment in this rewarding chapter of their lives."With the launch of Our Time.com, life just got a lot more interesting for singles over the age of 50," said Josh Meyers, CEO of People Media, the targeted dating subsidiary of IAC.
"Our offers singles over 50 a unique combination of focus and selection - we've gathered more than 1 million 50-plus singles who share their desire to date within their age group.
This natural affinity makes it easier to find like-minded matches and strengthens the relationships formed through the site."Over the last two years, IAC's dating sites have experienced significant gains in membership among singles over 50.