Dating favorite

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Why do I think that usernames make a difference, when everyone knows that it’s all about the profile and photo?

Because when you’re dating online, which is an extremely competitive medium, you need every advantage you can get.

A great username is a differentiator – a unique brand name – something that completely sets you apart from every other person on a dating site.

And when your ideal partner is scrolling through hundreds of names – Sally102, Jen NYC1, Lawyer Gal – a great username can be the very reason that someone contacts you. And you become convinced that usernames don’t matter. In my opinion, a username should be a pun or a play on words. Wine Not – for the wine aficionado Lady Go Go – for the world traveler Bach To Bach – for the classical music enthusiast Tender Legal – for the soft-hearted lawyer See the common thread?

Most people take one of two wrong tacks when coming up with an online dating username: 1) Putting ZERO thought into it: Bill10247, Claire T, Ally Cat 2) Putting minimal thought into it, using a literal description: Tall Doctor, Gorgeous Goddess, Fun2Be Around The problem with these efforts, of course, is not that they’re “bad”, but rather that they’re BORING. All of them are plays off of real names, idioms or catchphrases, which is why they evoke smiles from readers.

There’s nothing unique, memorable or distinguishing. One of my favorite usernames was The Goose Whisperer, written for a client named Bobbi in 2005. So if you’re wondering how to come up with a clever name that gets attention, and attracts a like-minded person with a great sense of humor, I have an exercise that can help you come up with usernames just like the ones I mention above.