The book may have ended with Strauss, and various other members, leaving the community – some of them, including Strauss, even denounced its techniques. He was there at the start and he would be there at the end.
To look at, Jeffries isn’t your typical ladies’ man.
He has Velcro-like thunder-grey hair and one of those shrewd faces which screams 'LA nerd'.
Except that Jefferies’ field isn’t creating computer programs. Jeffries is known in the pickup artist (PUA) community as the pioneer of seduction techniques.
He developed his skills using a mixture of hypnosis and neuro-linguistic programming (NLP) and set the benchmark for the success with women using such approaches.
When we’re first introduced to Jeffries in The Game, he manages to get the number of a young waitress (he’s in his early forties) by simply talking to her while he’s ordering breakfast.
At 55 and with a heart attack under his belt, he’s done his time and he’s had his fill. He joined the community in the early 2000s – befriending Jeffries along the way – under the pretence of being a normal guy looking to learn to pick up women.
As the father of the seduction community, you should hope so too. By the end of the book, under the persona of 'Style', Strauss has been voted the best pick-up artist in the world by his fellow PUAs.
The Game: Penetrating the Secret Society of Pickup Artists, charted Strauss’s journey and ultimate success in the seduction community.
In January 2004, Strauss broke cover, publishing a piece in the New York Times about his observations and experiences in the society.
Although written under a pseudonym, his friends and PUAs knew Strauss was the author of the piece.
But rather than experiencing a backlash, the article was roundly praised.
When his book was published in 2005, it proved equally successful.
The Game featured on the New York Times Bestseller List for two months in 2005 and spawned a VH1 television series The Pickup Artist, hosted by 'Mystery'.