Looking exclusively at the current target population for these services, we find that 37% of internet users who say they are both single and currently looking to meet a romantic partner have gone to a dating website, which represents about 4 million people.
Online daters are generally younger and more likely to be employed.
Online daters are more likely to be employed than non-daters, but they are not necessarily garnering huge salaries.
Those earning lower incomes are slightly more likely to be online daters.
Much of this discrepancy may be explained by the general youth of online daters, who have not necessarily entered their prime earning years.
Possibly due to the relatively small sample size, there are no statistically significant differences in online dating use across race and ethnicity categories or education levels.
Some of those who have used online dating websites are now officially “off the market.” Of the 16 million American adults who have ever used online dating websites, about one quarter (23%) are now married or living as married.
Still, the majority (45%) of those who have visited the sites have never been married.
Three in ten (31%) online daters were married but are now divorced, separated or widowed.
The following table gives the basic percentages of which online Americans use online dating sites.
However, even among the singles who have ventured to online dating sites recently or in the past, some are currently unavailable.
Of the single people who have used online dating sites (never married, separated, divorced, or widowed), nearly one-third (31%) are currently in a committed romantic relationship—65% are not. unattached singles is similar to what we find in the overall population of online singles.
Of the currently married people who have used online dating sites, the vast majority of them were married in the past 10 years, with nearly two-thirds (64%) married sometime in the past three years.